In 2003, Dr. Joel Selanikio and Rose Donna pooled decades of experience in global health, disaster response, technology, and international development to develop technology that would enable easier mobile data collection for NGOs and nonproﬁts, forming DataDyne (now Magpi). After creating their development house in Nairobi, Kenya, the team set to work changing the world. Within two years, they had produced EpiSurveyor (now Magpi), a revolutionary mobile data collection application that enables anyone with access to mobile technology to quickly and easily collect information, even in remote areas of the globe.
Since the introduction of EpiSurveyor, the software has evolved and been adapted to new use cases, with organizations making use of the web-based application in industries as diverse as microﬁnance, energy, education, governance, international health, and supply chain. With Magpi, the full beneﬁts of using mobile phones for data collection can be realized: Weeks, months, or even years of data entry (transcribing from paper to computer) simply disappears, along with data transcription errors.
Within two years, they had produced EpiSurveyor (now Magpi), a revolutionary mobile data collection application that enables anyone with access to mobile technology to quickly and easily collect information, even in remote areas of the globe.
One of its most recent and revolutionary features, Magpi Messaging, was introduced in January 2014, allowing anyone to easily, quickly, and cheaply create mass messaging campaigns utilizing SMS and/or voice messages in any language. These broadcast text and voice messages can be used to help coordinate data collection activities, but there are many other potential uses: emergency notiﬁcations, worker education, or reminders to take medicines or attend clinic. The possibilities are as limitless as human communication in general.
Magpi (formerly DataDyne) is the leading provider of conﬁgurable, cloud-based mobile collection and communication applications that enable users in the ﬁeld to quickly and easily collect data and create broadcast messaging campaigns. Magpi enables organizations across various industries to easily and cost-effectively develop ﬂexible and robust mobile forms, access real-time data, and generate outgoing SMS and voice messaging campaigns.
Awards and Accolades
Dr. Joel Selanikio – CEO & Co-founder
Rose Donna – Director & Co-founder
Rose Donna, director and co-founder of Magpi, is an experienced entrepreneur and innovator in mobile data collection. Rose leads Magpi’s strategic initiatives and manages consulting efforts for partner organizations around the world on a wide range of topics in data collection, mobile communications technology, and international health and development.
An experienced global project leader and manager with extensive expertise in international health and development and disaster response, Rose has had long collaborations with the International Federation of the Red Cross and the American Red Cross International Services. Based on that experience, she co-founded Magpi (formerly DataDyne) in 2003. Magpi’s configurable, web-based mobile application enables people in the field to quickly and easily collect data on any mobile device. Its mobile data collection application provides organizations across various industries an easy, cost-effective way to develop mobile forms and generate outgoing SMS and voice messaging campaigns. Nearly 40,000 users in over 170 countries have used Magpi.
Prior to co-founding Magpi, Rose spent seven years as a project manager for the American Red Cross’ information systems, integrating technology’s rapidly evolving potential with efforts in the developing world. Currently, her management skills are also put to use at the Wonderland Ballroom in Washington D.C., a neighborhood bar she co-owns with her husband.
Rose received a B.A. from the University of Detroit Mercy and an M.A. in information technology from American University.
Facundo Alberdi – Business Development Manager
As the business development manager for Magpi, Facundo Alberdi is responsible for all aspects of business promotion and development while expanding the international scope of Magpi’s conﬁgurable, cloud-based mobile collection and communication applications. He has developed and successfully captured private and donor funded contracts in global development, focusing on the energy, education, technology, and health sectors. He also won multi-million dollar contracts with customers globally, including UNICEF, the World Bank, UNFPA, Intel, and Dell.
Facundo joined Magpi in 2013, bringing more than 10 years of promotion, management, and development experience in the international market. Prior to Magpi, Facundo served as vice president of international markets at EarthWalk Communications, an organization dedicated to spreading access to modern technology in the classroom, both in the United States and worldwide.
Before that, he worked as manager of international programs at the National Association of Regulatory Utility Commissioners (NARUC) for five years, coordinating efforts with international bodies for Americal state utility regulators.
Facundo received a B.A. in government and international politics from George Mason University.