Affordable Broadcast Messaging, Right Now

Broadcast Messaging: Why Aren’t We Using It?

Did you know that 90% of all text messages are read in under 3 minutes? And that text messaging has a 45% response rate, while email only has a 6% response rate?

Even though every one of your friends, customers, patients, beneficiaries, and colleagues is walking around with a mobile phone in their pocket, does YOUR organization use broadcast texting to reach them?  Probably not — unless it’s a big commercial company.  That’s because most broadcast messaging systems are so complicated to set up, and expensive to operate.

Enter Magpi Messaging

Magpi Messaging changes that.  To use it, you just sign up for a free account at (you don’t need a paid subscription to use basic Magpi Messaging — but you’ll have to pay for your text messages).  Once you’re in, you can easily enter or import lists of text messages, and lists of contacts, and then specify when you want the messages to go out, and to whom.  Honestly, it’s that easy (and you can watch this video introduction to learn more before you dive in).

Free Magpi users can send out timed broadcast text messages, and paid Magpi subscribers can also send out audio messages.  Audio messages go out as phone calls, and when the recipient picks up the phone Magpi plays or reads the message.

And for all of this, and especially basic text messages, it’s impossibly cheap.  Here’s an example: suppose you have 1000 field personnel, and you want to send them a text message every Friday morning to remind them to submit their weekly report.  Over a year, that would be 1000 x 52 text messages = 52,000 text messages.  For most locations on Earth, a Magpi text message costs only 1-2 US cents, so over a year your system would cost only about $1000!  And you won’t need to meet with the carriers, either: we take care of all that behind the scenes.

And that’s not $1000 plus setup costs, or $1000 plus consultant’s fees, or $1000 plus paying a programmer.  Nope: you could set up a system like this in under an hour without any help and run it for a year for a thousand bucks.


That’s Not All

Of course, there are many more things you can do with Magpi and messaging: you can collect data by SMS, for example.  Or you could send out recorded audio messages in any language.  But we still think it’s pretty amazing that you can set up really useful basic messaging campaigns so quickly and easily.  What are you waiting for? 🙂

Learn More

Magpi Messaging Support Library
Magpi Messaging Basics Video

Mobile Data Collection Guide

When it comes to choosing how data collection will be performed in the field, there are several factors to keep in mind – from the type of data you are collecting to the type of data collection technology to level of connectivity available to your teams in the field. Our mobile data collection guide helps you understand the benefits – and avoid the common pitfalls.

Download the Guide